Our Founder

Our proprietor, Farhad Erfan, manages our gallery in Cambridge. Farhad travels to Iran, often deep into the countryside and mountains, to source the rugs and he has built extensive contacts over the years with Iranian rug making businesses. He has links with small scale home production projects in villages and tribal areas.

By purchasing direct and supervising production, Farhad can offer high quality rugs at prices much lower than most other retail outlets. He offers a friendly no pressure service and expert advice if required.

Different regions have developed their own distinctive designs and qualities. All our rugs are hand-knotted using lamb’s wool and no two rugs are exactly alike. The rug you purchase would be unique!

Our reputation has grown over the years: we have been regularly chosen to do work (supply and repairs) for the Cambridge Colleges and have supplied rugs to the Fitzwilliam Museum in Cambridge.